Posts Tagged New Media

Online Social Existence: TED.com

Although only showing professional videos, TED.com inspires ideas and creativity along with developing relationships. This technology is a personal knowledge repository for public voices which new concepts antedd ideas. The community however works in parallel to this repository because it provides further thought to these opinions. As a source the information found here is very deep, opinions are objective, open minded and honest. Not only does it connect people with common interest but it assists in exposing academic individuals and makes them reachable to the general public.. Commenting within this environment about someone like ‘Seth Goodin’ is much more validating that commenting in YouTube.com, because the community in this environment is more focused and more unique. Each individual has an accessible profile making them real and approachable. The community improves knowledge and most certainly improves productivity. As videos are uploaded weekly information is dynamic and thoughts and perceptions are kept active. The TED.com site suggest hosting a TED session during a lunch break for example. It’s a great way to encourage thinking and information sharing on current up-to-date topics. This has now been proposed within x.loc for feedback from other individuals with the company. And of course because I absolutely love Ted.com, you can find me here.SocialTwist Tell-a-Friend

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New Media and Receiving Media Messages

New media has changed the way we receive media messages particularly with the inclusion of telephone (yes) but more so the influence of the internet.

Quantifying word rate is impossible due

to attentiveness and I take this simply from my own actions and my own

reception of media messages. I don’t have a television I stream

everything onto my pc. If I’m watching television I will be browsing

websites, checking my mail, on msn etc. On this level quantification

becomes even more complex because whilst I’m on a website I’m being

pushed to received other messages, while I’m on Msn I’m seeing media

messages as well. That said consumers’ attentiveness will be based on

the messages that are most valid to them and I think as a medium the

internet allows to some extent the user to be more in selective of what

messages they receive (opting in to receiving a newsletter for example)

I believe that in such dense info culture we are subjected

to pay less attention as we do with say spam, however how would you

justify viral marketing? People just seem to be going back for more. It

such an addictive technique that most certainly maintains interest don’t

you think? Maybe we block out the non important info but opt in to

receive the info that is important to us.

Something that I recommend – might answer some of those questions about viral marketing – definitely gives food for thought :

http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/

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