Brands or products that use vividness to attract attention: (European environment) Firstly Cadbury; their ads have always been highly sensory and image provoking, but in the one of the gorilla http://www.youtube.com/watch?v=TnzFRV1LwIo. Through familiar music and the use of a gorilla the evoke interest maybe not so much about the chocolate, but it does get you [...]
