As an online marketing specialist, working mainly in the field of affiliates, websites reaction to trying out an affiliation deal is constantly a shock to me. Lets analyse a bit here; so we know that the world is in an economic crisis, advertisers cant risk or dont have the money to invest into advertising campaigns because they cant ensure that there is a beneficial ROI. However when approached by affiliate marketers most large websites turn these deals down – not because of issues with their product but because they want advertings campaigns. Really! Now lets look at the benefits of affilaite programs. You arent necessarily tied to try something for a month; you can negotiate your revenue share and most companies are willing to be quite competitive with this and if you work with companies who have strong affilaite programs then you will probably find that their campaigns are much more optimised than any type of advertising campaign. Does it kill adwords… maybe a little however in most cases the loss is made up through that campaign. I think the most important thing is to trust the company you are working with, check out their products yourself, offering good products to your customers will only add value to your site, ask questions, negotiation you revenue share if you know you have a good amount of traffic and most of all trust the people behind the campaigns, they know what works and really nothing ventured nothing gained.