Brands or products that use vividness to attract attention: (European environment)
Firstly Cadbury; their ads have always been highly sensory and image provoking, but in the one of the gorilla
http://www.youtube.com/watch?v=TnzFRV1LwIo. Through familiar music and the use of a gorilla the evoke interest maybe not so much about the chocolate, but it does get you thinking about the brand.
Another brand which I think does the same is Sony, in their Bravia campaign. These ads are of high interest , are simply fascinating, they evoke curiosity thought and the use of bright colours definitely come into play.
http://www.youtube.com/watch?v=2Bb8P7dfjVw
http://www.youtube.com/watch?v=zW–lAtwyEo&feature=related
http://www.youtube.com/watch?v=GURvHJNmGrc&feature=related
Other branding – making bold statements: Just came across this - thought Id sharehttp://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/
